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A small question library you can bring into product conversations when things feel noisy, stuck or too vague.

This works whether you are in a startup figuring out what to build next or in a large organisation trying to move one product bet forward inside a heavy structure.

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→ How to use this

1. Start with the situation you are in (roadmap review, strategy, risk, stakeholders).
2. Use the table below or the views above to filter by category or ritual.
3. Pick 1–3 questions and bring them into your next conversation. Do not try to use all of them at once.

Before you start using it, we recommend that you:

• duplicate this page into your team’s Notion space
• add your own questions
• adapt the rituals to fit your startup or organisation

17 Questions Database